12 Principles of Animation

1. Squash and stretch- the shapes created by the ink appear to be squashing and stretching

2. Anticipation- as the animation focuses on a single drop of ink falling into water, the viewers anticipate what will happen next

3. Staging- the images flowing into each other create an easy to view animation for the audience

4. Straight Ahead Action and Pose to Pose- the animation starts with a simple ink stroke which then builds upon itself

5. Follow Through and Overlapping Action- as the ink drops collides with the surface of the water, ink patterns are created as an after effect

6. Slow In and Slow Out- as the camera focuses on ink and smoke, the images are sped up and slowed down to create a certain mood

7. Arcs- arcs are naturally created from the shapes of the ink and smoke

8. Secondary Action- not using any secondary action

9. Timing- the images created are manipulated to work with the music in a way that portrays the word Flowing

10. Exaggeration- focusing on intricate actions as well as slowing and speeding them up exaggerates the importance of a simple image

11. Solid Drawing- ink drawings are used in the beginning of our animation and are moved to and from three-dimensional images

12. Appeal- several of the images we create are visually appealing through texture and form